SSL Server Certificates
The Effects of Internet Security Concerns
Internet users are constantly inundated with online consumer advice. Solicited or not, consumer advice is diverse, abundant, and readily available in form and content: expert news reports, government publications, consumer advocate reviews, dedicated web sites, even frustrated shopper blog spots. Whether factual or unsubstantiated, any commentary about online security can quickly influence consumer perspectives. Particularly since e-commerce, in general, is still a relatively recent phenomenon, Internet users can be easily scared away from transacting business online wherever they may be asked to offer personal information. This leaves online businesses with the problem of not only securing their own web sites and transactions, but convincing potential site users that this security is both adequate and reliable. Yet what is seen more frequently now is that effective security of website business is contingent upon the information displayed by its SSL server certificate (or SSL cert) as much as it is the actual encryption of data transmitted by SSL security programs.
Standard SSL Applications are Inadequate for Modern Security
For many years the online public has been persuaded to remain cognizant of the threats to online security. Educated to look for the yellow padlock in the browser before entrusting a site with personal information, online consumers encouraged the proliferation of secure sockets layer technology and, invariably, the widespread association of the padlock symbol with unquestionable online security. Although the padlock indicates that a web site is using SSL (as does the less noticeable modification to the URL prefix from that of the unsecured http to the secure https), real online protection can no longer be assured by only the standard implementation of secure SSL protocol: SSL as it was originally developed. Online consumer advocates want confirmation of web site legitimacy: credentialing information made available through its SSL server certificates.
Authenticity demands by way of SSL server certificate issuance came despite the early success of SSL; when Internet criminals continuously found new methods of hijacking and impersonating website displays to obtain sensitive data from its users. As these phishing attacks were exposed, it demonstrated how SSL could successfully secure communication transmitted online, but that communication could still be transmitted, albeit securely, to the wrong entity. Consequently the possession of an SSL server certificate by any online business entity, and all that it implied, became the dominant criterion for validating legitimacy.
Meeting Consumer Demands for Security with Entrust SSL Server Certificates
Entrust SSL server certificates also enable SSL encrypted communication between client browsers and site servers. Together, both the authentication and encryption features of Entrust SSL server certificates give consumer the additional evidence they've demanded when drawing conclusions about secure e-commerce transactions.
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