Understanding Security Certificates
Merchandise and services alone can no longer sustain an online business at current e-commerce levels. With the proliferation of commercial Web sites and penetration of online use, businesses must be able to attract and retain online consumers with more than just tangible products. Perceived legitimacy of an e-commerce Web site, for example, is now equally, if not more, important to online shoppers as the products they offer.
The idea of legitimate online business is based upon a consumer's confidence in the integrity and use of a particular Web site, and especially wherever personal or financial data is involved. So when Secure servers and security certificates are now standard for commercial Web site design and essential for legitimate online presence.
Entrust Certificates Provide Authentication and Encryption
Entrust SSL security is designed for the growing need for Web site identification and protection of sensitive data transmitted online. Utilizing the latest technology, Entrust digital security certificates provide two essential security functions: authentication and encryption. For the purposes of authentication, Entrust security certificates are tied to a specific domain and can only be utilized for that particular Web site; therefore, when a client computer requests a certificate, authentication is provided. After the domain is authenticated, the security certificate enables a secure communication channel between the two computing endpoints. The data transferred via the channel is encrypted, using high-security 128- or 256-bit encryption. The level of encryption will depend upon the configuration of the client's Web browser, and the type of security certificate the site's server has in place.
SSL Certificates and Security Indicators
Since SSL is an integral part of most Web sites and Web browsers, Entrust security certificates employ the reputable SSL indicators that are easily recognized by Web site users whenever SSL security is enabled. Online consumers have much experience already with the little yellow padlock that appears when a security certificate is in use. However, the installation of a security certificate will also change the standard URL in the client's Web browser window to a secure URL, or from http:\\ to https:\\. In fact, whenever a browser shows the Web site address beginning with https, SSL security certificates are in use and communication with the site is encrypted.
Entrust now offers an additional level of validation for those sites utilizing security certificates to authenticate their site. Known as extended validation (EV), an Entrust EV SSL certificate triggers additional SSL indicators, like a color change in the URL address bar of a Web browser, the organizational name or the Entrust name as issuing certification authority (CA). This type of security certificate is only recognizable by the latest Web browsers, and can only be presented by domains that have satisfied additional legal requirements by the issuing certification authority. Those sites that already employ Entrust SSL certificate technology can upgrade to EV SSL security certificates quickly, conveniently and with minimal impact to existing site operations.